PDF Download The IKEA Edge: Building Global Growth and Social Good at the World's Most Iconic Home Store
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The IKEA Edge: Building Global Growth and Social Good at the World's Most Iconic Home Store
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- Published on: 2011
- Binding: Hardcover
Most helpful customer reviews
2 of 2 people found the following review helpful.
Good Resource for Business and Mgmt Students
By Edie
The Ikea Edge was written by former CEO Anders Dahlvig who spent 26 years with the company. The last ten years, from 1999 to 2009, as its leader. The reason he decided to write this book was to reinforce his belief that the success of the company was their adherence to traditional business goals while also stressing the importance of social and environmental responsibility.
While Dahlvig shares personal experiences of his time at Ikea, he also lays out a roadmap for other companies who are interested in learning from his experience. After all, Ikea continued to grow and thrive while many companies around the world were going out of business.
Reading this book and following key ideas will help guide business leaders and the heads of companies who want to replicate the success of Ikea. This is a must read book for students who are attending classes in business management and marketing, or anyone who wants to learn how to become a better leader, business owner, or CEO.
The IKEA Edge: Building Global Growth and Social Good at the World's Most Iconic Home Store
1 of 1 people found the following review helpful.
Responsible Capitalism
By Mr G.
Dahlvig describes history and "inner workings" of IKEA to make a more general point about responsible capitalism. There is a clear tension between a capitalism driven solely by profit maximization (where profit is the ultimate goal) and a capitalism driven by social ambitions (where profit is a necessary means). Dahlvig believes that companies can be successful while advancing the social good, and offers IKEA as a living proof. The success does not come in spite of it's social ambitions, but because of them. They give the solid long-term reference that makes that company connect successfully with the whole range of stakeholders (employers, customers, local governments, ...).
The picture painted is fairly rosy, and I have done no work to verify the claims made. The book is easy to read and non technical, but still offers some interesting insights about how a successful global retailer is run.
(note: I bought this book because I heard Dahlvig's talk at the London School of Economis - LSE - and found it inspiring. Look it up on the web. He's more convincing and passionate "live" than on paper)
0 of 0 people found the following review helpful.
Some bits missing?
By Jammer13
Good, steady, informative read. Honest with a careful style to avoid any potential conflicts, but as a result not revelatory, deliberately, or inspiring. Still if you can be that successful in this way there's hope for us all.
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